A multicultural brand heritage: Flormar was born in the late 1950s in the world’s fashion capital Milan and flourished in the colorful and authentic lands of Türkiye, located at the confluence of Asia and Europe. The brand has since developed a rich makeup expertise thanks to its experiences with Türkiye’s multicultural structure, diverse skin types, and countless skin tones, passionately continuing its path to uplift the joy and happiness women derive from life with its vast range of colors and textures. Enriching its approach to beauty with diversity and differences, Flormar is proud to be a reassuring brand for women that respects differences and rapidly meets consumer needs all over the world.

Master of colors: In the world of Flormar, color is not only positioned at the core of the brand but also key to touching women’s lives. With its tailor-made color palettes and collections that feature thousands of shades inspired by the colors of life and nature, Flormar aims to carry a shade suitable for the skin tone of every woman in the world.

High-performance products & Professional services & Happy prices: As a brand, Flormar derives its strength from 70 years of makeup expertise and a portfolio of high-performance products that provide intense colors as well as its ability to rapidly adapt to trends. With products offered in all makeup categories ranging from face to eyes, lips to nails, the brand meets many critical needs such as coverage and long-stay for millions of women living in more than 70 countries. Furthermore, Flormar takes pride in being the destination that features premium products at happy prices with the professional service it offers at its sales points.

The brand, which joined the French Groupe Rocher in 2012, continues to grow bigger and stronger. Today, Flormar is positioned as one of the most popular makeup brands in the world with nearly 100,000 sales points in more than 70 countries and 800 stores in 200 cities worldwide. Every day, Flormar continues its growth to uplift women’s moods in more points.

Believing both our planet and all living creatures that inhabit it deserve the best, Flormar is committed to using clean ingredients in its products and recycled materials in its packaging. In line with its “Stay Colorful Move Clean” sustainability vision, it prioritizes saving resources like water and energy at its production facilities. In addition to not engaging in any animal testing, it also does at the highest level everything necessary to be a responsible manufacturer by engaging in world-class production in line with its ISO 9001:2015 and ISO 22716:2007 GMP certifications.